To bring together all skilled people
engaged in a craft, art, trade,profession or vocation in orderto safeguard the interests of craftsmen and the public. To ensure that the minimum qualifications for membership preserve the high standards of The Guild by excluding the unskilled. To publicise these high standards through national and local media, thus creating public awareness of the ideals and aims of The Guild and of its members.To promote to the public the trading assets of the members,their honour, professional expertise and integrity, their high standards and the value for money which they offer. To provide clear identification and recognition for members to enable the public to distinguish them from the unskilled who pass themselves off as craftsmen, and so increasingly to attract and direct work to members of The Guild. To assist all members, and to protect them against the growingmenace and the devaluing and damaging activities of the unskilled, against bureaucratic discrimination, against pena taxation and adverse legislation. Equally to protect the public by instilling among members a greater sense of responsibility, making members aware of the national importance of the services they render, monitoring these standards to ensure that The Guild’s high standards are being maintained, and by encouraging members always to strive for excellence. To encourage an interchange of views among members, to endeavour to unite these views and to bring them to the attention of the Government and local authorities in order to safeguard the livelihood and welfare of the members and their dependants. To constitute a pressure group to seek the support of one or more Members of Parliament to make sure that someone speaks up for the interests of Guild members where it matters most. To promote research within the craft, trade, art, profession or vocation in which members are engaged, for their own benefit and that of the public. To foster learning among apprentices and students in order to perpetuate the survival and success of their particular craft. To promote sponsorship of The Guild by persons, firms and organisations, whether by financial support, by endorsement of the activities of The Guild or by patronage.